The Keys to Ecommerce Success with Los Silva: Brand vs Offers, Branding in the Digital Age, and Investing in Your Business
Summary
This episode Derek Gehl interviews Los Silva, an ecommerce entrepreneur with over 20 years of experience building brands online. We discussed the importance of both direct response and brand building in order to maximize profits, and how to build relationships with influencers. Additionally, we explore the differences between the ecommerce and direct to consumer spaces, the importance of investing in the customer experience, and how to create a plan to exit your business. We also discussed the current multiples for ecommerce businesses, the importance of capitalizing the business for long-term success, and how to brand in the digital age. Tune in to gain valuable insight into the world of ecommerce!
