• Episode 6
    • Jimmy Kim
Unifying the eCommerce Stack

Unifying the eCommerce Stack: The Power of Email and SMS Marketing


In this episode, I discuss the importance of email and how email marketing has evolved over the past twenty years and discuss contextual targeting related to retention marketing. Additionally, we explore how SMS can be used for enhanced eCommerce experiences, as well as the concept of list hygiene. This episode provides a great overview of the importance of email and SMS in the eCommerce industry.

Show Links

  • www.sendlane.com
  • https://twitter.com/yojimmykim
  • https://www.linkedin.com/in/jkimsendlane/

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